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Social Media Networks

Social Networking is like being at a live cocktail party only with no constraint of time or place where you meet people carry conversations, build relationships and exchange business cards.

Social Networks are online meeting places that allow consumers and influencers to create, share, interact and build content:
Examples: YouTube, Facebook, Twitter, LinkedIn, and Amazon.
Anyone can connect with anyone from anywhere in the world by using Social media Networks as: Facebook, LinkedIn, Twitter, YouTube etc…

Social Media Landscape
Social media landscape is very noisy there are hundreds of Social Networks if not thousands, so the need to differentiate between their functions, niche and uses become a necessity and not a luxury. That is why a good Social Media strategy has to be put in place, depending on the nature of each business and their target customers; it is not a one size fits all. The following examples are the different channels of Social Media:
1. Communication:
Blogs, micro-blogs, social networking, Google, Yahoo, Facebook.
2. Collaboration:
Social bookmarking and discussion forums sites such as: Stumbleupon, Yelp.
3. Multi-media sites:
Multi-media sites share photos and videos such as: Pinterest, YouTube, US Stream.tv.
4. Entertainment/ Virtual sites:
Virtual worlds, games, online gambling uch as: Second Life, world warcraft, SparkleIM, Harry Potter world.

LinkedIn

Most used networks

LinkedIn is the only professional network online with 450+ million members worldwide, 50% in the United States.

  • Average income on LinkedIn is $109,000/year.

  • Primary Demographics: 35 to 55.

  • Fortune 500 companies are on LinkedIn.

  • Decision-makers and CEOs are on LinkedIn.

  • Connections are 1ry, 2ry and 3ry degree network.

  • Used to establish one’s credibility and expertise, it also helps business development.

  • LinkedIn is a great forum for job seekers as well.

  • Ideal for: Corporations, recruiters, branding, business ventures, service providers, associations, marketing and sales companies.

Facebook

One of the most used networks

  • 1.6 Billion users; 550 M daily active users

  • #1 Video sharing (Live Now) & photo-sharing site especially after owning Instagram

  • Primary demographics: 25 to 35 though 50+ and 70+ age ranges have increasingly using Facebook.

  • Great for entertainment, branding and non-profits.

  • 6 million+ active groups.

  • Business pages exist. Ads are very targeted by location, age, gender, title, income etc… and it is set as per the advertiser budget.

  • Helpful tools: Applications, Analytics, Connect, Events, ad interface.

  • Challenges: Few professionals take Facebook and its advertising seriously as a business channel.

Linkedin for job seekers

X

One of most used networks

  • Micro-blogging site that allows up to 140 characters.

  • Primary demographic: 35 to 45 years old.

  • Provides updates about “What are you doing now” in real-time.

  • Flexibility lies in the capability to update status from the web, IM or cell phones.

  • Ideal for service industry, best used for customer service, consumer insight, sales& Marketing.

  • Traffic has increased 800% in one year.

  • Used by news media due o its real time search

  • Great for SEO, tweets are ranked 

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