Self Branding/Brand Yourself
For job seekers
Brand management is the application of marketing techniques to a
specific product, brand,
or even a person. It seeks to increase the person/ product's perceived value to
their audience and thereby increase brand
equity. A brand is seen as an implied promise that the level of quality
people have come to expect from a brand will continue with future trading with
it.
But, a brand is not limited to big companies like BMW,
Coca-Cola or to artists like Paris Hilton, or Brad Pitt & Angelina, we all
have our own brands either we are aware of it or not. A brand is how
people around us perceive us, what we transmit as a message to others, without
even talking.
What is “Self - branding/Brand Yourself”
Personal/
Self branding is simply positively grabbing someone’s attention by creating a
unique unforgettable image. Personal
branding, by definition, is the process by
which we market ourselves to others. Each one of us has to develop their
own USP “Unique Selling Proposition” to communicate our brand, as
the big corporations do.
The self-branding exercise
The “My brand” exercise starts by thinking about 3 things
you are very passionate about (loving chocolate is not one of them) and 3
things other people think you excel at.
It is a process that has 4 steps: DCCM
- Discover: What is your brand
(As described above)
- Create: your USP
- Communicate:
Promote your USP
- Maintain: keep adding new
content and manage your brand reputation
Your USP should be one concise sentence that best describes
you, who you are, how unique you are, your biggest strength and how you can
benefit anyone that hires you or your services (Clients or employers).
The sentence should
demonstrate who you are, your biggest strength and how you benefit your
company.
Self branding and the famous MIX of the 4Ps
Self branding is all about leveraging marketing and its famous MIX:
The 4 Ps
1- Product: Which is
you
2- Promotion: what to use, which
social media networks, which associations etc…
3- Price: How much are you
services worth or how much should be your salary
4- Place: Where to
expand
Social Media tools have leveled the playing ground and have
enabled us to reach amazing altitudes, at the cost of our time, but the ROI is
way worth it.
We can help you brand
yourself in one-on-one sessions to help you get the job of your dreams
Do it today, tomorrow is
another day out of a job
$87.00/ Hour